Miami is a growing metropolis whose identity is continuing to change. Long known for it’s excellent weather and infrastructure along with it’s relative safety, Florida has been a popular spot for retirees. As newer business continue to open and develop, Florida in generally and specifically Miami, has developed a distinct culture of arts, music, and education. It can be an excellent place to operate a small business if you know your market and contribute to the culture. Unfortunately, lot’s of small business here don’t make it more than a couple of years. This is partly due to bad planning, but also because the business is not filling a specific need in a unique way for a large enough audience. After watching hundreds of business over the years either succeed or fail, I offer to anyone interested, my experienced perspective on what goes wrong when a business sinks, and what business owners are doing right when their business thrives.